Match the following objectives with the correct description.
- Marketing Objectives – Marketing goals that support the business objectives such as building awareness
- Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives
- Business Objective – A broad top level goal of your company. This goal typically focuses on increasing revenue, profit margin or volume (for example, units sold)
- Media Objectives – The goals for each medium through which your marketing objectives are completed. For example, the goal of your YouTube campaign
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