Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding.
Match These Aspects Of Automated Bidding With The Benefits They Serve.
- 1 Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
- 2 Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
- 3 Machine learning – Alleviates the strain on marketing resources by automating more manual tasks
- 4 Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
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