A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

Google-Ads-Measurement-Certification-Answers
  • Focus on a specific offer or a product (upsell)
  • Focus on brand attributes or product value proposition
  • Focus on story-telling around the brand
  • Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)
A-candle-company-is-writing-copy-for-a-new-Display-ad.-They-want-to-use-it-to-influence-consideration-for-their-product.-What-should-they-do-with-their-creative

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